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Weird Marketing: Why it Pays to be Eccentric

In a world full of regular Joes, it pays to be a little weird. Just take a look at some of the most celebrated people in the world: we have Einstein, Madonna, President Obama and Frida Kahlo – all of whom share a trait that makes them all the more special- their peculiarity.

It’s a shame we live in a world where the eccentrics are suppressed, when in fact it is what makes each of us special. Even Steve Jobs himself believed that in order for one to succeed, one must “think different”.

In marketing, we struggle to create a unique experience for our customers that would get them to remember us which is why when we see outstandingly weird ads that make us smile goofily, we’re always inspired to think up of something as impactful.

Why exactly are weird marketing strategies so great?

In one of our recent posts, we’ve explained how humans are wired to crave surprise, which makes it a great platform to build a marketing strategy on. This is also the reason why weird ads are often well-received; customers rarely expect marketers to create them!

Let’s take a look at some of the most unconventional promotional ads we’ve seen:

PooPourri’s “Girls Don’t Poop”

It’s probably one of the most unmentionable topics out there but PooPourri did it so imaginatively that we forgot it was a taboo topic in the first place! It just goes to show that with the right tone and a creative approach, you can talk about anything.

What’s great about the ad is that it had the perfect voice for its target audience which are women and it was able to showcase how the product can help ease a customer’s problem. The fact that many people relate to this shows on the view count which is now over 37 million!

Old Spice “The Man Your Man Could Smell Like”

Old Spice was never one to thread a traditional path. In fact, people have started looking forward to its ads during the Super Bowl commercials, which never fails to amaze and entertain fans.

Let’s take a look at one of their past video commercials which has been viewed more than 53 million times on YouTube. If you’re new to the classic Old Spice approach in making commercials, you might find yourself scratching your head at this one, and we can’t blame you. But this is exactly the reason why Old Spice is still a top brand in its industry – they dare to create entertaining content that they know their fans would love.

Being different is something that should be practised in marketing. If you want to be remembered, try using this approach in your strategy because in this industry, only the ones crazy enough to celebrate the unconventional stand out.