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The power of corporate videos continue to dominate the global online market. With the fast pace of multimedia and technological advancements, not to mention the decreasing attention spans of consumers, what’s not to love about video?

A well-executed corporate video has the ability to generate more website traffic as well as convert leads into paying customers. The great thing about video is that it’s compelling, shareable, and most importantly trackable. Content marketing should be a variation of everything, although there will always be a worthy piece of content or two that would be most effectively communicated with videos.

Here are a few questions you need to be asking yourself if you’re finding yourself hanging by the fence as to whether or not you should start getting the cameras rolling.

  • Do you have a complex process or sales message that you wish to communicate?
  • Do you want to establish authority in your market?
  • Do you have the budget to invest?
  • Do you want to command more audience engagement?
  • Can you measure your results?