A- listers are the source of many people’s envy. With their talent, genetics and luck, people think that the road to the elusive Hollywood fame is one of no effort and complications.But what most people don’t know is that the most successful celebrities owe their fame and fortune to effective marketing. Whether or not they have the collective intelligence of marketing geniuses to support them, it takes a skillfully planned strategy to come out on top of the Hollywood pyramid.
Mariah Carey, for example, has all the markings of a popstar – the looks, outstanding talent and charm – but her first record label did a great job in marketing her, which led her to become one of the most celebrated entertainers in the industry.
So how did she become the Mariah Carey that we know and love?
Here are some tips on how she and her team created a successful strategy for brand marketing that you can apply to your own business:
If it weren’t for MC’s phenomenal vocals, she wouldn’t have become the diva that she is today. Her famous “whistle register” set her apart from other famous singers during her time like Madonna and Whitney Houston. This however, was something that she had to work on, training years before she signed on with Columbia Records. Decades later, she still stuns us with her awe-inspiring talent.
Is your business only starting out? Don’t fret; if you promote your uniqueness in the onset and commit to it, you can also become a top brand in the future. Just remember to inspire your customers with something that’s uniquely yours.
There’s not one picture of Mariah Carey on the web where she’s not in her usual diva ensemble. Even her “casual” wear shouts high fashion. Why? Because that’s how people expect pop stars to dress like – and it works like a charm. It instills this air of exclusivity that most celebrities have, which puts them on higher ground.
If you want to become one of the top brands, you have to act the part – but we’re not suggesting developing a snobbish attitude. Being a forward thinker and creating a culture of class can be the kind of mentality that can drive you to greatness. You can do this by promoting world-class customer service experience among your customers or creating brag-worthy products and services.
At the height of her career, Carey could be seen and heard everywhere. She was always on TV, magazines and radio as her hit singles topped the charts. Even now that she has gone a bit low key, we still see her gracing talk shows and interviews, giving us a glimpse of what it’s like to live the life of a Hollywood star.
Brands do this all the time through video. There are now so many ways to get your story out and with the help of an established video production company, you can also turn your company profile into an elegantly structured video.
There’s no shortcut to being a world-class brand, for even the best ones had to go through so many obstacles to get to where they are now. Hopefully, with the help of these tips you too someday can become one of the top brands in your niche.