One of the problems people face in making their online video is overcoming camera fear.
In fact, it’s a BIG problem and could even be one of the main reasons why you don’t see many businesses embracing video at this day and age where marketing should be exactly where your audience is – on mobiles, tablets, and computers.
If this is you, it can mean any of the following:
While these may make it a challenge for you to make a good video, hiring a professional video production company will ensure that you have the right kind of support and guidance you need. There are ways of overcoming camera fear and turning even the shakiest of presenters into a confident and polished speaker!
Here are some tips we share with our clients on shoots which we hope will help you too:
It’s Not All About You!
Most people understand that video marketing is a great way for small businesses to get their message out, but when the camera turns on, it’s hard not to feel self-conscious when you’re not used to it.
Remember that it’s not all about you as a person; it’s about what you and your business have to offer and add value to – that’s your products, services and your information.
Get your mind in the service mindset – you’re not making an autobiography!
Get out of Your Head and Into Your Heart
Ignore the chattering little voices in your head that say you can’t possibly make a video! Make your story more of a heart-based process and look at the camera as if it’s something or someone you love – like a child, a spouse, or your best friend.
Putting yourself in this frame of mind brings out the best in you on camera and will settle nerves, because you are most at ease in the presence of loved ones.
Know Your Market
Hone in on your target market; use your video to communicate a message that will appeal to a select market, rather than making generic videos that are aimed at getting the whole world to listen because chances of that being a likeness are very slim.
Be Clear On Your Purpose
A clear purpose for your video is one of the most important things you must have. What is it that you want to achieve? What is the message you want to communicate? Is it a sales-based video or are you imparting how-to information or answering a frequently asked question? Each approach will be different, but make sure you start with the end goal in mind.
Usually the larger intended outcome of your video will be to promote your authenticity, your expertise with the subject and the market and/or the quality of your products and services.
Remember that none of these outcomes require Hugh Jackman nor Angelina Jolie… in fact being natural and being yourself will always work best! People will forgive you if you are not “Hollywood material” and will actually be more inclined to buy from you!
Once you understand this, it will give you the confidence that will overcome some of the nerves
Relax – The First Video May Not Always Be Your Best
It’s easy to come up with reasons to NOT get started.
You’ll find you can overcome most of your camera fear just by getting on with it. Think of a time when you were in a class, waiting for your turn to do your presentation… Didn’t it feel so much better when your turn finally came, or better yet when you decided to raise your hand and get ahead of everyone else?
The first video you make probably won’t be your best. Give yourself a break and don’t be too harsh a critic! With the right support, you will gain confidence and ease over time.
If you stumble on a few words or don’t say things right the first time – don’t you worry; the beauty of video is that you can re-shoot the take until you get it right.