If this sounds familiar, you may have been talking to a business owner in Brisbane or elsewhere who claims to have tried video and found that it hasn’t increased sales; therefore rather than blaming the message he blames the medium.
This would be like the owner of ACME Pty Ltd writing a newspaper ad saying “ACME Pty Ltd…buy our products” with a picture of their factory next to it and, when the sales don’t come rolling in, saying that newspaper ads don’t work.
It’s rarely the medium; it’s nearly always the message.
Video production has been proven to be the medium of choice for business marketing time and time again.
When a video marketing campaign is designed and executed professionally It increases traffic, improves conversions and reduces traditional marketing costs:
Without seeing your videos, it’s difficult to say. But there are some common mistakes that businesses make:
Adding a professional touch to your video will increase the cost – but it will also substantially increase the returns. Remember that cost is only ever an issue in the absence of value.
You don’t have to choose us, but you should find a production company that uses high end equipment (camera, lighting, audio and editing), creates star-quality videos and knows about marketing through video to make it convert into real sales.
Speak to Michael Hanson on 1300 881 783 for professional video production and marketing.