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Don’t Blame Video Production – Blame Your Videos!

If this sounds familiar, you may have been talking to a business owner in Brisbane or elsewhere who claims to have tried video and found that it hasn’t increased sales; therefore rather than blaming the message he blames the medium.

This would be like the owner of ACME Pty Ltd writing a newspaper ad saying “ACME Pty Ltd…buy our products” with a picture of their factory next to it and, when the sales don’t come rolling in, saying that newspaper ads don’t work.

It’s rarely the medium; it’s nearly always the message.

Video Production – The Medium

Video production has been proven to be the medium of choice for business marketing time and time again.

When a video marketing campaign is designed and executed professionally It increases traffic, improves conversions and reduces traditional marketing costs:

  • Professional, optimised video outperforms user-generated video by 30% (Comscore, 2012)
  • Visitors who view product videos are 85% more likely to buy than visitors who do not. (Internet Retailer, April 2010)
  • According to Internet Retailer, 52% of people say that watching product videos makes them more confident in purchasing online. (Internet Retailer, 2012)
  • Video results appear in about 70% of the top 100 search listings (Marketing Week, 2011)
  • Pages with video attract 2-3x as many monthly visitors, doubled time on site, and achieved a 157% increase in organic traffic from search engines. (MarketingSherpa, December 2011)
  • An Adobe survey rated video and other multi-media product viewing options as more effective than any other site initiatives (Adobe, May 2011)

“So What Am I Doing Wrong with my Videos?”

Without seeing your videos, it’s difficult to say. But there are some common mistakes that businesses make:

  • Making it all about them – how great their business is!
  • Not telling the viewer what’s in it for them
  • Not being genuine or believable
  • Making it too general and not defining their target audience
  • Not engaging and connecting with their target audience with informative and imaginative content
  • Not making videos regularly enough
  • Your videos are one-offs rather than part of an orchestrated seriesNot including calls to action
  • The videos look cheap and home-made
  • The videos haven’t been distributed to all the right places
  • Your videos are too long

Adding a professional touch to your video will increase the cost – but it will also substantially increase the returns. Remember that cost is only ever an issue in the absence of value.

You don’t have to choose us, but you should find a production company that uses high end equipment (camera, lighting, audio and editing), creates star-quality videos and knows about marketing through video to make it convert into real sales.

Speak to Michael Hanson on 1300 881 783 for professional video production and marketing.