If you’re looking for a quality online video production company to help turn your business from an also-ran into a market leader, it will help to have a list of key questions to ask them upfront.
Online video really is so powerful that, if it is created and distributed in a well-designed and coordinated campaign, it can give any business a leading edge.
We’ve come up with 7 questions below to help you sift through the growing number of online video producers out there and make sure you get a serious one that will look after all your requirements.
If they answer “weddings and bah mitzvahs” then you’re not speaking to the right people! Possibly that’s an extreme example, but we’re amazed how many companies entrust their video to a college graduate with no experience in making and marketing business video.
It’s not just about shooting great videos; it needs to convert leads and sell your business, increasing profits. Otherwise video is just a “nice to have”. This means you should entrust it to a company that can present your business in a way that is going to get a good return in your investment.
Their answer to the script-writing question will tell you a lot; if they can get good scripts written it means they will ask questions of your business and find out what are the unique factors to highlight to your target audience; many video production businesses shy away from this side of the art and only want to shoot the videos, but scriptwriting is key.
When you ask this question don’t settle for examples of videos that look good; ask for examples of videos that have been successful in promoting a business. Maybe ask to see some testimonials (video testimonials!) of clients who have been happy with what their videos have achieved.
Make sure you get HD versions of your videos at the end of the process, which can be used in multiple places for multiple purposes; don’t accept just a DVD of your video as the end result.
Another step to the video marketing process is making sure your video is uploaded to all the places it should be in – not only on your website but on your YouTube channel, social media sites and other video hosting sites; it can work for you in many areas. Avoid any video production company that cannot help you with this area, unless you have in-house expertise.
If their eyes glaze over when you mention “video SEO” then think again whether this is the company for you. Optimising both your video channels and your individual videos is not hard but you need to know what you’re doing. A good video company should be able to help with it.
These 7 questions should help you to separate the jokers from the professionals when it comes to your online video production company. Give Michael Hanson a call on 07 5534 9523 for an informal discussion of what you need.